1 · The box
Your product, delivered at the moment of need through clinics, schools and universities. Real trial, not an impression.
Life-stage marketing · Southeast Europe
Every period in life has a first day. Be in it.
START is Care Direct's family of programs for the moments people begin something new: a first baby, a first school day, university, a wedding, retirement. We put your product in their hands, with a guide they keep and a follow-up that turns trial into a relationship.
12life-stage moments, one program family
5countries across Southeast Europe
120,000+mothers a year in START Pregnancy and Baby
100,000+Babyspace members
The START family
One audience. Every starting point.
Pick the moment your consumer is in. Each START reaches them where it happens, at the exact week they're choosing new brands.
3rd trimester
START Pregnancy
Expecting parents try your product while they are still building the list of what the baby will need.
Gyn & maternity clinicsExplore →
2–3 days after birth
START Baby
The first-days box handed to new mothers in hospital, with the guide for the weeks ahead.
Maternity clinicsExplore →
Baby at 6 months
START First Foods
Baby starts eating: a second wave of trial as the family moves to a new stage.
Delivered homeExplore →
First day of school, age 6
START First Grade
A box on the very first school day, for children and the parents choosing their school-year brands.
Primary schoolsExplore →
The start of puberty
START Teen Girl
A kit for girls at the start of puberty: the first products of their own, with guidance they can trust.
[Schools, pharmacies]Explore →
Entering high school, 15–16
START High School
New class, new people. A kit for teenagers starting high school, with an interactive web guide.
High schools · web guide START 9Explore →
First year at university
START University
A kit for first-year students and a digital student guidebook, for their first independent purchases.
Universities · web guide UniStart+Explore →
Recruitment day
START Army
Young men try your product on the day they enter service, a hard-to-reach audience in one place.
Military campsExplore →
Getting married
START Marriage
Couples setting up a home together try your product as they choose their first shared brands.
[Registries, venues, municipalities]Explore →
A new pet at home
START Pet
New owners get your product in the first weeks, while they're still choosing food, care and accessories.
[Vets, pet shops]Explore →
50+, entering menopause
START Ladies
Women in midlife receive trial and trusted guidance during a big change.
Gynaecology clinicsExplore →
Starting retirement
START Seniors
A new rhythm of life, new routines and new brands, at the start of retirement.
[Channel to confirm]Explore →
How a START works
Trial in their hands. A guide they keep. A follow-up that lasts.
2 · The guide
A printed guide in every box, also online as a flipbook; for teens and students, a web guide. Your brand earns a useful place, not just an ad slot.
3 · The follow-up
Opt-in, GDPR-compliant registration, then email, SMS, call centre and direct mail continue the conversation.
4 · The platform
Our own platforms (Babyspace, Myparenthood, HeyMaa, Mybabywinner, Momtag, Myschoolwinner, LadiesBook) keep the audience close and roll them into the next START.
Live now
See a START from the inside.
Romania · starting high schoolSTART 9An interactive guide for students starting high school: new class, new people, still you.startliceu.life →Bulgaria · UNSS studentsUniStart+A digital student guidebook with goals, career steps and a partner box, built with UNSS Sofia.uni-start.com →
Next to launch[NEXT START]Your brand could be the founding partner of the next life-stage program.Talk to us →
Put your product in someone's first day.
Tell us the audience and the market. We'll come back with the right START, reach, timing and cost.