Samples in the box
in children's hands on their first school day
START First Grade.
First day of school, age 6 · Primary schools. A multi-brand box for children and the parents choosing their school-year brands.
Plan my STARTAbout START First Grade
START First Grade is a multi-brand box handed out in primary schools on the first day of 1st grade. Six-year-olds take it home to the parents who are choosing their school-year brands.
- When
- First day of school, age 6
- Where
- Primary schools
- Platform
- Myschoolwinner
Your brand gets
What your brand gets in START First Grade.
An ad in the School Guide 2026
read by parents all year
Consented follow-up
email, SMS, call centre and direct mail after registration
Our platform
Myschoolwinner, the first school year online for families
Guides & platforms by country
Myschoolwinner runs in all four markets; the School Guide 2026 in three.
Want a lesson in class?
Want a single-brand lesson in class instead? See our school programs.
School programsChristmas edition
Looking for the festive elementary-school moment? See the Christmas edition.
START First Grade ChristmasCases
Programs we've run at this moment.
START First Grade
Plan my START
Tell us the audience and the market. We'll come back with the right START, reach, timing and cost.