Samples in the box
your product in a new mother's first days
START Newborn.
2–3 days after birth · Public & private maternity clinics. The first-days gift box for new mothers, with educational material, samples and the guide for the weeks ahead.
Plan my STARTAbout START Newborn
START Newborn reaches new mothers 2–3 days after birth in public hospitals and private clinics: about 80,000 a year in Greece (~42,600 private · ~38,300 public). The gift box includes educational material, samples, regular-size products, promotional materials and discount coupons, plus the Natal or Breastfeeding Guide.
- When
- 2–3 days after birth
- Where
- Public & private maternity clinics
- Platform
- Babyspace, Myparenthood, Mybabywinner, HeyMaa
Your brand gets
What your brand gets in START Newborn.
An ad in the guide
the Natal or Breastfeeding Guide she keeps
Consented follow-up
email, SMS, call centre and direct mail after registration
Our platforms
Babyspace, Myparenthood, Mybabywinner and HeyMaa keep the conversation going
Guides & platforms by country
The guides and platforms differ by market.
Numbers
80,000+new mothers a year
100,000+Babyspace members
45,000+mums on Mybabywinner
Luxury edition
Looking for suites and private rooms in private clinics? See the premium Luxury Moments edition.
START Luxury MomentsOutside Southeast Europe
Reaching new mothers in the Middle East? See our maternity sampling there.
Mother & baby samplingCases
Programs we've run at this moment.
~80,000 new mothers a year
START Newborn (Natal Program) · Greece · 2024
Newborn gift box in maternity clinics
Bring brands to new mothers 2–3 days after birth.
Read the case →Bochko in new parents' hands, in hospital
Bochko · Bulgaria · 2024
Diaper rash cream and shampoo in maternity hospitals
Introduce Bochko to new parents during their hospital stay.
Read the case →Curaprox to 1,883 mothers in Serbia
Curaprox (Oralent) · Serbia · Since 2022
Platinum sponsor on Mybabywinner
Build awareness among pregnant women and new mothers, and turn non-users into users.
Read the case →
START Newborn
Plan my START
Tell us the audience and the market. We'll come back with the right START, reach, timing and cost.